Today's consumer demographics are becoming more diverse and demanding, asking companies globally to provide products that satisfy both their health needs and ethical principles. Therefore to survive in today's market, your product range needs to house innovative ingredients that appeal to as many consumer demographics as possible. An example of suc

The rise of "Veganism" is being seen across countries all over the world and affecting multiple food and health-based industries. Companies are only now starting to become aware of the ever-present vegan inspired consumer demographic, with their voices even making waves in the complementary medicine industry in the form of vegan-based suppleme

You might be seeing black garlic on the top of every hipster café and restaurant menu now, but black garlic is anything but new. Despite existing for centuries, not a lot is known about it other than it tastes nice on soft sourdough bread. But Black Garlic is more complex than a random garnish, and actually has multiple health benefits, including a

In the times we are living in, it feels getting enough sleep and being in a good mood, is becoming more and more rooted in dreams than reality. For those who share this sentiment, good news has come from a recent article published by the prestigious American Botanical Council, which found that the saffron extract affron® can improve quality and moo

Shaped by the world of sports and nutrition, the gaming supplement market has outgrown its reputation as a niche market and is growing rapidly alongside the gaming community (1). The development and commercialisation of the exciting world of E-sports has created a new consumer segment that will only continue to grow as various companies and brands