Dietary supplements have rapidly become more popular among Australian consumers, particularly since the pandemic which generated a greater awareness of personal health among consumers. As of 2022, the Australian nutritional and supplements market was valued at $4.58 billion — this is expected to more than double to $9.81 billion by 2030. With incre

With over 70% of Australians purchasing complementary medicines, the market for vitamins and health supplements is hugely competitive. In 2022, the vitamin and supplement market in Australia had an estimated value of $4.58 billion. Due to rising consumer interest in health and fitness, the vitamin and supplement market is forecasted to grow to over